Summary of The 29% Solution

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The 29% Solution book summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

5 Innovation

7 Style


Recommendation

How can you develop new clients and new business? The four most time-tested techniques are “cold calls, advertising, public relations and networking.” Cold calls are more enjoyable than sticking yourself with red-hot needles – but not much. Advertising costs big bucks. Public relations can backfire if you don’t know exactly what you are doing. That leaves networking. Networking is not demeaning like cold calls. In fact, it can be fun. It doesn’t cost an arm and leg like advertising. And you won’t inadvertently end up in some crusading reporter’s crosshairs. Ivan R. Misner and Michelle R. Donovan’s book teaches you the best networking techniques. They explain, “It’s not net-sit or net-eat. It’s net-work.” You must “work the networking process.” getAbstract thinks this savvy book does a good job of showing you how.

In this summary, you will learn

  • How to use the best networking strategies
  • How to build your network and expand your referrals by carrying out 52 weeks of outreach activities.
 

About the Authors

Ivan R. Misner, Ph.D., founded Business Network International. He is the author of Masters of Networking, a bestseller. Michelle R. Donovan owns a firm that specializes in helping businesses get referrals.

 

Summary

“Six Degrees of Separation”
Don’t believe the hype: Most people are not connected with everyone else by the famous “six degrees of separation.” Actually, only about 29% of people are hooked up that tightly. These expert networkers know how to develop and enhance beneficial connections...

More on this topic

Customers who read this summary also read

The Gig Economy
The Gig Economy
8
It’s Who You Know
It’s Who You Know
8
The Confidence Effect
The Confidence Effect
7
Inside Knowledge
Inside Knowledge
9
The Gig Is Up
The Gig Is Up
8
The Speaker’s Edge
The Speaker’s Edge
7

Related Channels

Comment on this summary