How can you develop new clients and new business? The four most time-tested techniques are “cold calls, advertising, public relations and networking.” Cold calls are more enjoyable than sticking yourself with red-hot needles – but not much. Advertising costs big bucks. Public relations can backfire if you don’t know exactly what you are doing. That leaves networking. Networking is not demeaning like cold calls. In fact, it can be fun. It doesn’t cost an arm and leg like advertising. And you won’t inadvertently end up in some crusading reporter’s crosshairs. Ivan R. Misner and Michelle R. Donovan’s book teaches you the best networking techniques. They explain, “It’s not net-sit or net-eat. It’s net-work.” You must “work the networking process.” getAbstract thinks this savvy book does a good job of showing you how.
In this summary, you will learn
- How to use the best networking strategies
- How to build your network and expand your referrals by carrying out 52 weeks of outreach activities.
About the Authors
Ivan R. Misner, Ph.D., founded Business Network International. He is the author of Masters of Networking, a bestseller. Michelle R. Donovan owns a firm that specializes in helping businesses get referrals.