In this game-changing guide, CEO of Forbes Books Adam Witty and Zilker Media founder Rusty Shelton share the secrets of establishing yourself as an authority in your industry. The authors explain how to gain a competitive edge in the digital age by building a compelling personal brand and using a variety of content to showcase your knowledge, communicate your value and attract clients. They argue that you need a solid strategy to exert positive influence in the public sphere, but if you can pull it off – with their help – you’ll find that true competence is more important now than ever.
About the Authors
Adam Witty is the founder and CEO of Forbes Books, and Rusty Shelton is Founder & Chairman of Zilker Media.
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