Business-to-business (B2B) firms should establish a platform in social media. Their outlets are perfect for enhancing two vital B2B building blocks: defining prospects and establishing relationships. Many B2B firms don’t understand or use social media and their leaders remain unaware of the many benefits they could realize. Don’t be one of those leaders. Here, Internet marketing strategists Kipp Bodnar and Jeffrey L. Cohen explain social media and its substantial payoffs for B2B entrepreneurs. The authors detail how to formulate your ROI from social media activities and they lay out workable strategies for every social media option. getAbstract recommends their sound advice, worthwhile strategies and practical information to every B2B entrepreneur.
In this summary, you will learn
- How to generate business-to-business (B2B) sales leads using social media;
- How to optimize your social media content for outreach, search engine hits and use on mobile devices;
- How to leverage social media for marketing; and
- How to calculate the ROI of your social media activities.
About the Authors
Social media strategists Kipp Bodnar – of the marketing-software firm HubSpot – and Jeffrey L. Cohen – of the Salesforce company Radian6 – co-founded SocialMediaB2B.