Summary of The Best Response to Digital Disruption

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Jacques Bughin, a senior partner at consultancy McKinsey & Company, and Nicolas van Zeebroeck a professor of digital business and innovation, acknowledge that “the imperative of digital transformation is an insistent buzz in the ears of managers in many industries.” To understand the noise around digital disruption – and when and why your company should act – start with this research-based overview for business leaders.

About the Authors

Jacques Bughin is a senior partner at consultancy McKinsey & Company. Nicolas van Zeebroeck teaches digital business and innovation at the Free University of Brussels in Belgium.



Digital transformation is pervading many industries – including the funeral business. Personal, human interaction plays an important role in funeral homes, yet the industry hasn’t been impervious to digital competitors. In the 1990s, discount online competitors leveraged search engine optimization to sweep the funeral services market in Berlin. Digital disruption can take many forms. Automation may transform some aspect of the supply chain, or a tangible offering may become virtual. A company may engage customers with a new platform. Amid the swell of digitalization, established firms in many industries are seeing lower profits...

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