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Robert Siegel
The Brains and Brawn Company
How Leading Organizations Blend the Best of Digital and Physical
McGraw-Hill, 2021
What's inside?
Brains and brawn, digital and physical – they’re perfect together!
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Stanford lecturer Robert E. Siegel uses the human body as a metaphor to explain how industry-leading companies combine digital knowledge management with down-to-earth functional competencies. He emphasizes areas such as logistics and manufacturing that date back to the dawn of the Industrial Revolution. Siegel offers detailed, inspiring backstories of how companies succeed by creating this fusion between the digital and the physical — the brains and the brawn.
Summary
About the Author
Silicon Valley venture investor Robert E. Siegel lectures on management at the Stanford Graduate School of Business. He serves on several corporate boards, chairs the Strategic Advisory Board for TTTech Computertechnik AG, and writes for Harvard Business Review, Forbes and The Wall Street Journal.
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