Businesspeople twist themselves into pretzels recruiting new customers and closing sales. But few take the necessary steps to transform new customers into repeat buyers. Often, they don’t know how. Marketing strategist Noah Fleming provides a well-conceived, field-tested, four-stage program for developing an enthusiastic, loyal customer base. Fleming’s worthwhile book features a lot of valuable information that you can put into practice immediately, though he also tends to critique other authors and to brag a bit. Readers may bog down in his theoretical scientific and psychological material, since he doesn’t always tie it to the practical question of building customer loyalty. However, his advice about customer service is accessible and useful. getAbstract recommends his solid counsel to business owners and managers seeking strategies for developing loyal, repeat customers.
In this summary, you will learn
- How to use the four-stage “Customer Loyalty Loop,”
- Why people create stories in their minds to make sense of their experiences and
- How to leverage the science of experience to make customers loyal to your business.
About the Author
Noah Fleming also wrote the bestseller Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving. His firm, Fleming Consulting & Co., works with business owners and executives to improve marketing strategy.