This behind-the-scenes history of the once-promising, interchangeable and sectional smartphone, Ara, chronicles the demise of a great idea that almost made it to market. Telling more than just a story about the development of a piece of innovative hardware, Venture Beat executive editor and tech journalist Harrison Weber constructs a cautionary tale of pass-the-baton leadership, marketing timing and corporate complexities.
In this summary, you will learn
- How Motorola’s customizable Ara modular phone was first introduced,
- What tribulations Ara suffered during its development, and
- How changing company ownership and leadership affected the progress and demise of Project Ara.
About the Author
Harrison Weber is a syndicated journalist and the executive editor of Venture Beat. He writes about technology.