Summary of The Dream Society

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Rating

7

Qualities

  • Innovative
  • Engaging
  • Visionary

Recommendation

Rolf Jensen has written a thoroughly absorbing book about the nature of change. Although it attempts to predict the future, it is not a trend book. Rather, it is an attempt to figure out how society will be organized. Jensen analyzes trends only in the context of determining whether they have a place in the new global business model called the dream society. Anyone with an interest in understanding the personal and business paths that will exist in the future will find this book valuable. Anyone actively engaged in a global business will find this book invaluable in charting 21st century inflection points. getAbstract recommends this book to all executives and managers doing business in the global economy.

About the Author

Rolf Jensen  directs the Copenhagen Institute for Future Studies, one of the world’s largest future-oriented think tanks. He is a strategic advisor to more than 100 leading international companies and governmental agencies. His articles on future issues and business strategy have been published in numerous periodicals, including The Futurist.

 

Summary

The Dream Society Is Coming

Over the course of history, human beings have lived in many societies. The first was the hunter society, where people formed tribal groups to track prey. The second was the farmer or agrarian society, where they cultivated food and formed cities. The third was the industrial society, where people made goods for mass consumption. The fourth, and present society, is the information society, where we provide services to each other. But what society will we live in after the information society? The answer is the dream society.

The dream society is the next step, because it is based upon humanity’s need for stories. In the information society, you use data and information to guide your marketplace decisions. These decisions are rational. In the dream society, you will use stories to guide your emotional decisions about the products and services you buy. Rationality will still exist, but stories will be the critical bonding points for human beings.

Using Stories to Define Identity

Stories will also be the basis for businesses, communities, and people to present their respective values to the marketplace. For example, Greenpeace...


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