Are you a dreamer, or a doer? Dreamers have plenty of ideas, but because they’re not doers – that is, they lack expertise at execution – none of their inspirations, including the great ones, become realities. Fortunately, anyone can learn to execute and get things done, according to entrepreneurial wunderkind Kim Perell. Her easy-to-follow, often inspirational autobiography plus start-up manual teaches the fine art of commercial – and, more specifically, entrepreneurial – execution. Perell explains how to develop and deploy the five primary “traits of execution” so you can put your dreams into action. A self-made millionaire, she plans to donate her profits from this autobiography plus start-up manual to help aspiring entrepreneurs turn their business ideas into commercial successes. Her guidance will be a boon to active and hopeful entrepreneurs seeking to learn how to overcome obstacles and setbacks, and make their dreams come true.
In this summary, you will learn
- Why successful execution is essential,
- How to make use of the “execution factor” and
- What five traits combine to produce effective execution.
About the Author
Speaker, author and entrepreneur Kim Perell is CEO of the marketing technology company Amobee, a subsidiary of Singtel. Amobee’s brand intelligence technology measures digital engagement.