It’s natural for new businesses to fail, but failure is often avoidable. Experienced investors Henry Kressel and Norman Winarsky outline the five biggest mistakes start-up companies make. Intended as a “manifesto” to save young companies from pitfalls, this guidebook is short and informative. Kressel and Winarsky’s advice can sound harsh or counterintuitive at times, but they boil down the essential factors that allow a start-up to run smoothly. Their treatise will make you question common start-up conventions and reconsider what tends to work and what doesn’t. getAbstract recommends their advice to entrepreneurs, investors and anyone thinking about starting a company.
About the Authors
Henry Kressel is a special limited partner at the private equity firm Warburg Pincus. Norman Winarsky is past president of research institute SRI Ventures. They co-wrote If You Really Want to Change the World.