Have you spent most of your professional life as a square peg trying unsuccessfully to fit into a round hole? Take heart and join the club. Business magazine publisher Chris Brogan believes that millions of people in the workforce resent reporting to an office, keeping their heads down and pleasing their superiors while performing jobs that generate little satisfaction or excitement. The author, a self-identified “freak,” urges you not to settle for a life of mediocrity and unfulfilled dreams. Brogan’s breezy, informative style and unconditional encouragement contains mostly sensible advice for turning your entrepreneurial fantasies into reality. Any businessperson – no matter how gloriously eccentric – of course must follow a few fundamental rules of sound practice. Brogan provides a zesty sense of empowerment as he encourages you to follow his lead and embrace your “freakiness” on the path to success. Though most of his advice and examples seem best suited for fledgling entrepreneurs, getAbstract recommends his affirmative message to recent graduates, start-ups and anyone with a bold idea who seeks an adventurous life change.
In this summary, you will learn
- How to celebrate your individuality and succeed as an entrepreneur,
- How to devise a sound business strategy and achieve your goals, and
- How to deal with the ups and downs of business.
About the Author
Entrepreneur Chris Brogan is publisher of Owner Magazine and CEO of the Owner Business Group. He also wrote The Impact Equation, Social Media 101 and several other business books.