Global consultant Martin Lindstrom knows corporate foibles from the inside. Here, he recounts the business world’s most ludicrous bureaucratic rules. His entertaining jaunt through inanity may lead you to consider what your company does and why. His five-step program shows leaders how to apply common sense, even in highly regulated industries. Lindstrom’s useful and fun manual is perfect for executives and staff members who know there’s a smarter way to get things done.
About the Author
Martin Lindstrom’s other books include Small Data, Brand Sense, Buyology and Brandwashed.