Summary of The New Big Circle

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Sustainable business is profitable: That’s the take from this timely report from the Boston Consulting Group and the World Business Council for Sustainable Development. It explains how firms that switch from the “take-make-dispose” industrial model to the resource recycling of the “circular economy” can boost their innovation and unleash global growth on the order of $4.5 trillion by 2030. getAbstract recommends this forward-looking, plain-language analysis on a topic of increasing relevance to investors, executives and citizens.

About the Authors

The Boston Consulting Group is a global management consultancy. The World Business Council for Sustainable Development is an alliance of leading global businesses focused on sustainability.



The “circular economy” calls on global businesses to view products and services in terms of how durable, renewable, reusable and repairable they are. Designing, manufacturing and recycling goods with this mind-set will replenish resources, increase productivity and reduce waste. In this model, the “value cycle” replaces the value chain. Companies achieve greater operational efficiency and revenues while mitigating risk, gaining greater access to financing and creating new markets. The transition to a regenerative global economy is a disruptive event; it entails innovation...

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