Brand expert Sean Pillot de Chenecey’s broad-ranging manifesto speaks to ethical issues of dishonest politics, data privacy, election interference, surveillance, authenticity in branding and the related implications of emerging technologies. His theme – the erosion of trust in society’s institutions and how to restore that trust – ties his treatise together. However, the author appears to combine previous essays in one book; certain chapters read like similar articles presented a little differently. Still, those interested in these crucial issues – and particularly those who are new to them – may benefit from the repetition of the book’s pivotal points, arguments and advice.
About the Author
London-based brand expert Sean Pillot de Chenecey runs brandpositive.org and consults on brand authenticity and innovations in marketing.
Comment on this summary
5 months agoAll right...
3 years agohow we develop the trust , Without trust, brands evaporate and societies disintegrate. for The world can think on it .
In our Journal
2 years ago
#gettogether: How to Manage Complexity in a Post-Truth World
Brand expert Sean Pillot de Chenecey discusses ethical issues of dishonest politics, data privacy, election interference, surveillance, authenticity in branding and the related implications of emerging technologies. Season 2, Episode 5 of our #gettogether series Understanding People: Everywhere we look – the global economy, politics, tech and even science – trust seems to be eroding. […]