- Eye Opening
- Concrete Examples
Brand expert Sean Pillot de Chenecey’s broad-ranging manifesto speaks to ethical issues of dishonest politics, data privacy, election interference, surveillance, authenticity in branding and the related implications of emerging technologies. His theme – the erosion of trust in society’s institutions and how to restore that trust – ties his treatise together. However, the author appears to combine previous essays in one book; certain chapters read like similar articles presented a little differently. Still, those interested in these crucial issues – and particularly those who are new to them – may benefit from the repetition of the book’s pivotal points, arguments and advice.
About the Author
London-based brand expert Sean Pillot de Chenecey runs brandpositive.org and consults on brand authenticity and innovations in marketing.
Customers who read this summary also read
Comment on this summary
3 months agohow we develop the trust , Without trust, brands evaporate and societies disintegrate. for The world can think on it .