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The Power of Instinct

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The Power of Instinct

The New Rules of Persuasion in Business and Life

Public Affairs,

15 min read
8 take-aways
Text available

What's inside?

Most consumers make buying decisions based on instinct — so why do so many marketers try to appeal to their conscious minds?

Editorial Rating

8

getAbstract Rating

  • Analytical
  • Applicable
  • Engaging

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About the Author

Leslie Zane is an instinctive marketing expert, a TEDx speaker, and the founder of the brand consulting firm Triggers.