Ernest Shackleton’s ill-fated expedition to Antarctica in 1915 presents an apt metaphor for the entrepreneurial experience. Like explorers, business founders must navigate uncharted terrain to reach their destinations. Christian Wanner, a co-founder of LeShop, a Swiss online supermarket and delivery service, describes his personal entrepreneurial adventure. By drawing parallels between his retail exploits and Shackleton’s arduous, death-defying voyage, Wanner exhibits more than a little ego, though hubris is characteristic of many successful entrepreneurs. getAbstract recommends Wanner’s account to anyone with a novel idea who is embarking on a quest for greatness.
In this summary, you will learn
- Why an Antarctic journey is an apt metaphor for the entrepreneurial experience,
- Why adaptation is critical to entrepreneurial survival and
- How entrepreneurs can manage to thrive when faced with perilous conditions.
About the Speaker
Christian Wanner is a co-founder of LeShop, a Swiss online supermarket and delivery service.