Summary of The Secret Tesla Motors Master Plan

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All the way back in 2006, billionaire entrepreneur Elon Musk posted his tongue-in-cheek “secret” plan for Tesla Motors on the Tesla website. In it, Musk explains the value and purpose of launching the Tesla Roadster – the first fully electric, high-performance sports car. He plainly demonstrates the economic logic and the environmental benefits of his company’s business plan. He lays out his long-term vision to reduce battery waste and CO2 emissions and, most important, to move into the affordable family-vehicle market. getAbstract recommends Musk’s master plan to auto industry enthusiasts, environmentally responsible entrepreneurs and Tesla historians.

In this summary, you will learn

  • How Tesla plans to make affordable electric cars,
  • How electric cars compare with diesel cares in terms of CO 2 emissions and
  • How you can become “energy positive.”

About the Author

Elon Musk is the CEO and product architect of Tesla Motors, and CEO and CTO of SpaceX.



You may ask yourself if Tesla Motors’ first product – the Tesla Roadster with the “premium” price tag of $89,000 [in 2006] – will help the world. Will it create a significant drop in global carbon emissions? And why on Earth would anyone make another sports car? For these two questions, “the answers...

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