Even professional speakers who can charm any room with their brilliance may have difficulty securing their next engagements. Many people who give great speeches simply haven’t a clue how to go about finding gigs. When they meet fully booked public speakers, they can’t wait to ask, “How did you do it?” Showcasing expert and professional speaker Ken Lizotte provides in-depth information about the techniques busy professional speakers use to gain engagements. He offers a cornucopia of ideas that speakers can use to market themselves. Like many guidebook authors, he writes in a clear, conversational tone that’s easy to follow and he provides useful tips and charts. He can be a bit facile, as when he tells aspiring speakers to write books and articles without telling them how to get it done or get published. getAbstract suggests this guidebook to practiced speakers who know how to win over audiences, but need help lining up gigs.
In this summary, you will learn
- How to book engagements as a professional speech maker;
- Why you need a “speaking topic list,” a “speaker sheet” and a “speaker infosheet”;
- How professional speakers benefit from working with a speakers bureau;
- How writing books and articles builds professional credibility; and
- How to hone your “speaker’s edge.”
About the Author
Ken Lizotte, the “chief imaginative officer” (CIO) of Emerson Consulting Group, is also the author of The Expert’s Edge and six other books. A public speaker, he works with executives on publicity, book promotion, speaking engagement management and social media campaigns.