Summary of The Strategic Principles of Repeatability

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Few companies meet their financial goals and achieve continual and sustainable growth. What is the secret behind their success? Bain & Company consultants James Allen and Chris Zook dissect success to its basic components. Successful businesses, they argue, base their strategy on “nonnegotiables” – the principles and priorities that make up their company’s identity and philosophy. getAbstract recommends this analysis to managers at all levels seeking to fuel corporate growth and achieve success.

About the Authors

James Allen and Chris Zook are partners at Bain & Company and co-leaders of Bain’s global strategy practice.



A company that achieves sustainable growth tends to have a “well-differentiated core business” in which it leads the market. It has a loyal customer base that helps it to promote its business. It diversifies into new markets and products in a deliberate way, and it has a “repeatable model” – that is, a business paradigm that it can successfully apply to different contexts. 

“Great repeatable models” rely on a well-differentiated and quantifiable business strategy. The strategy must be clear to all employees and become evident...

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