Few companies meet their financial goals and achieve continual and sustainable growth. What is the secret behind their success? Bain & Company consultants James Allen and Chris Zook dissect success to its basic components. Successful businesses, they argue, base their strategy on “nonnegotiables” – the principles and priorities that make up their company’s identity and philosophy. getAbstract recommends this analysis to managers at all levels seeking to fuel corporate growth and achieve success.
About the Authors
James Allen and Chris Zook are partners at Bain & Company and co-leaders of Bain’s global strategy practice.