This helpful, how-to manual explains the essential elements of writing white papers and using them to generate business as part of your overall marketing plan. Author Robert W. Bly is a veteran practitioner. He covers every conceivable issue, from appointing a writer to choosing appropriate images and typefaces, to distribution. He has a fluid style and includes check lists that will give you a great framework for any white paper project. getAbstract recommends this handy guide to any marketer who is considering an "edu-marketing" strategy.
In this summary, you will learn
- How you can use white papers to educate potential customers;
- How to write and market a white paper; and
- How to use other "edu-marketing" tools.
About the Author
Robert W. Bly is a copywriter and marketing consultant. He has written more than 50 books, including the Copywriter’s Handbook and The Complete Guide to Successful E-Mail Campaigns. His articles have appeared in Cosmopolitan, Business Marketing and Direct Marketing.
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