Predicting the future remains a tricky business. Yet without an idea of how the world will look like 10 years down the road, business leaders will be hard-pressed to come up with a sensible strategy. Business adviser Andrew Winston has identified nine current trends he believes will shape the world by 2030. Writing for MIT Sloan Management Review, he explains how businesses can accommodate these trends. Although the future will never happen exactly as expected, Winston’s pragmatic roadmap will be useful for strategists and business leaders alike.
About the Author
Andrew Winston is founder of Winston Eco-Strategies and an adviser to multinationals on how they can navigate humanity’s biggest challenges and profit from solving them.
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3 years ago
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The climate crisis, migration, artificial intelligence – these are just some of the challenges our kids will be grappling with. Predicting the future remains a tricky business. Yet based on current observations, business advisers Andrew Winston ventures out to offer his view on where global society may be heading this decade in The World in 2030: […]