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Twitter Power

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Twitter Power

How to Dominate Your Market One Tweet at a Time

Wiley,

15 min read
10 take-aways
Text available

What's inside?

How to add 140-character pops of Twitter power to your social networking efforts for your business and your brand.

Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.

Summary

Twitter: Powerful Social Media in 140 Characters or Less

The interaction between a person who posts original content and the people who reply to that content constitutes the social aspect of online social media. The content that emerges from these conversations builds virtual communities and connections that businesses can use to reach their markets and build brand loyalty. Twitter differs from other social media sites and from other blogs because its conversations take place in bite-sized, 140-character-maximum chunks, “because that’s all that can fit through SMS [mobile text messaging] systems.” Twitter isn’t the only microblogging social media service. Facebook and LinkedIn each offer options for microblogging to update your current status. While these features don’t have size limits like Twitter, their entries do tend to be short.

The social media can connect your business to a large audience. Facebook “claims” more than 60 million “active” members. The Internet hosts more than 100 million English-language blogs. Twitter already has more than three million users with no end in sight, and its largest user group fits an ideal consumer demographic: professionals from...

About the Authors

Joel Comm, the author of The AdSense Code and Click Here to Order, speaks and writes often about Internet marketing and making money online. His business partner Ken Burge is president of InfoMedia, Inc.

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    J. O. 1 decade ago
    I have been using Twitter some years now. One of the problems I have found is that people tweet quite uninteresting things about their life and day. That doesn't add value to me. And after you follow a lot of people, the amount messages just gets so high that it is impossible to know what is going on. But on really good use of Twitter has been connecting it with my Facebook and LinkedIn accounts so that all the tweets are published in them also. That saves some time. But anyway, about this abstract... It is good to read even for experienced Twitter user. For new users it gives really good hints and even for experienced user there is always something to improve on. I recommend reading this.
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      1 decade ago
      Completely agree with Janne, I feel like a mess. If Twitter could organize the informations to show only the more valuable information to your user, it could be more useful.