Summary of Tactical SEO

The Theory and Practice of Search Marketing

Kogan Page, more...

Buy the book

Tactical SEO book summary
Search engine optimization is more than a tactic. It’s a crucial element of your marketing strategy.

Rating

7 Overall

8 Applicability

7 Innovation

7 Style

Recommendation

A comprehensive, well-designed search engine optimization (SEO) strategy can increase your search engine ranking and drive visitors to your site. If you design your website with SEO in mind, you can do a better job of engaging visitors and achieving high conversion rates. Specialist Lee Wilson provides a thorough introduction to SEO and shows you how to make it work for your organization. Despite the use of jargon, Wilson’s treatise is designed to give beginners a basic understanding. He covers SEO terms, specific tactics and user-friendly checklists, which he summarizes in highlights in each chapter. getAbstract recommends this adaptable framework to digital marketing students, new practitioners and those seeking up-to-date refinements to boost the power of their SEO.

In this summary, you will learn

  • How search engine optimization (SEO) works,
  • How digital marketers use SEO to drive website traffic, and
  • What SEO activities and practices will improve your business.
 

Summary

Search Engine Optimization
Understanding the context and rationale for each step of your search engine optimization (SEO) process enables you to craft an effective strategy. This definition may help: SEO “is the application of specialized expertise for the purpose of increasing the quality...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Author

Lee Wilson is an expert in international SEO, mobile SEO, local search and content marketing. An online marketer and director of SEO for Vertical Leap, a digital agency in the United Kingdom, he also writes for Search Engine Journal.


Comment on this summary

More on this topic

Customers who read this summary also read

More by category