David Avrin, who introduces himself as the “Visibility Coach,” usefully explains which marketing plans and activities work best and which to avoid. He offers meaty information – especially for novices, but he can be repetitious, and his notion that you can create quality copy for an ad or brochure in an hour is unrealistic. However, he offers a sound overview of workable marketing ideas and recommendations, like this basic reminder: “The best way to potentially out-market your competitors is to create products and services that are more marketable.” getAbstract suggests his manual to businesspeople who are either new to marketing or who seek a handy review of the basics.
About the Author
David Avrin, an author, consultant and business speaker, is president of The Visibility Coach, an international business coaching organization.
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