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Do you understand what planning and executing a product development strategy truly entails? In this helpful article, product development expert Vince Law works to clarify the concept of “strategic thinking.” Law explains strategy’s importance and offers a practical framework that contextualizes and defines strategy within the overall product development timeline. Law also offers general and specific examples of the framework and thus, strategic thinking, in action. getAbstract recommends this article to project leaders looking to better understand how to develop and execute strategy. 

About the Author

Vince Law is a product consultant, coach and instructor. He is the director of product management at General Assembly and senior project manager at Storm8.

 

Summary

In the world of product development, the term “strategy” gets bandied about with regularity. But knowing that strategy matters isn’t the same as understanding why it matters or what true strategic thinking and planning entail. A well-conceived and articulated strategy helps teams avoid problems in both the planning and execution stages of product development. Understanding how to formulate strategy is critical if you want to succeed as a product manager or leader.


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