Summary of Your Data-Driven Marketing Is Harmful. I Should Know: I Ran Marketing at Google and Instagram
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Eric Solomon was heading global business marketing at Instagram – after senior-level stints at YouTube, Spotify and Google – when a sudden insight spurred him to quit the job and leave his 20-year career behind. In an engaging, at times moving article for Entrepreneur, Solomon describes that turning point, the events that led to it and the conviction that is driving his current work as a consultant, speaker and mentor. Open-minded business leaders at all levels and in any function, not only marketing, will be interested in Solomon’s renegade argument for bringing humanity – and a dose of humility – to today’s increasingly transactional workplace.
About the Author
Eric Solomon is the chief marketing officer in residence for Novio, a premium creative consultancy that helps give businesses meaning and purpose by telling authentically human brand narratives. He has held senior marketing positions at YouTube, Spotify, Instagram, and other leading technology companies.