Article
You’re Going Digital – Now What?
Enough with the top-down strategizing. Understand how change really happens on the ground – and plan for it accordingly.
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Leaders approaching digitization need more than theories and high hopes. They need to know how transformation really happens – at workers’ desks and on factory floors. Technology management expert Paul Leonardi brings ground-level insights from 16 years of experience helping companies undertake digital transformations to his eye-opening article for MIT Sloan Management Review. Leaders will appreciate Leonardi’s bottom-up perspectives.
Summary
About the Author
Paul Leonardi is the Duca Family Professor of Technology Management at the University of California, Santa Barbara.
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