In: Marketing

Customer Experience

Improve customer relationships by enhancing every stage of the customer journey to maximize speed, convenience and pleasure. Powerful customer experience produces loyalty and repeat business.


8 Book

The Domino’s Story

How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution (The Business Storybook Series)
Marcia Layton Turner
HarperCollins Leadership, 2020
8 Book

Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Article
Christine Astorino et al.
Boston Consulting Group, 2023
7 Book

Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
7 Book

Customer What?

The honest and practical guide to customer experience
Ian Golding
Ian Golding, 2018
8 Book

The Guaranteed Customer Experience

How to Win Customers by Keeping Your Promises
Jeff Toister
Jeff Toister, 2021
7 Book

The Experience Maker

How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
Dan Gingiss
Morgan James Publishing, 2021
7 Book

Digital Customer Service

Transforming Customer Experience for an On-Screen World
Rick DeLisi and Dan Michaeli
Wiley, 2021
7 Book

Customer Experience Excellence

Six Strategies to Deliver Exceptional Growth in 90 Days
David Conway and Tim Knight
Kogan Page, 2021
7 Book

The Power of Customer Experience

How to Use Customer-centricity to Drive Sales and Profitability
Martin Newman
Kogan Page, 2021
9 Book

The Customer-Driven Culture: A Microsoft Story

Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization
Travis Lowdermilk and Monty Hammontree
O'Reilly, 2020
6 Book

The Experience-Centric Organization

How to Win Through Customer Experience
Simon David Clatworthy
O'Reilly, 2019