In: Marketing

Customer Relations

Customers come first. But as more and more businesses emphasize personal contact with their clients, they are raising the bar regarding what constitutes good customer service. Learn how to stay ahead of the pack.

Related Channels

Customer Relationship Management
Customer Retention
Customer Experience
Customer Service

Summaries

7 Book

Can Your Customer Service Do This?
Create an Anticipatory Customer Experience that Builds Loyalty Forever
Micah Solomon
McGraw-Hill, 2023
8 Book

Leading the Customer Experience
How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Article

Don’t Just Improve Your Customer Experience. Future-Proof It.
Christine Astorino et al.
Boston Consulting Group, 2023
7 Book

Voice Marketing
Harnessing the Power of Conversational AI to Drive Customer Engagement
Colleen Fahey et al.
Rowman & Littlefield Publishing Group, Inc., 2023
8 Article

How Generative AI Is Already Transforming Customer Service
Simon Bamberger et al.
Boston Consulting Group, 2023
7 Book

Customer What?
The honest and practical guide to customer experience
Ian Golding
Ian Golding, 2018
7 Book

The Customer-Base Audit
The First Step on the Journey to Customer Centricity
Peter Fader et al.
Wharton School Press, 2022
7 Book

Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Joey Coleman
Portfolio, 2018
8 Book

Consumer Vulnerability
Maria Piacentini et al.
Routledge, 2019
7 Book

The Power of WOW
How to Electrify Your Work and Your Life by Putting Service First
Mark Dagostino and Tony Hsieh
BenBella, 2019
7 Book

The Customer Centricity Playbook
Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader and Sarah E. Toms
Wharton School Press, 2018
8 Book

Customer Insight Strategies
How to Understand Your Audience and Create Remarkable Marketing
Christine Bailey
Kogan Page, 2020