Customer Relationship Management
Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
In:
Marketing
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
Jeb Blount
Wiley, 2015
How to Transform Your Marketing Organization
Adele Sweetwood
Harvard Business Review Press, 2016
Nitasha Tiku
Wired, 2018
Book
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
Joseph Turow
Yale UP, 2017
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Mark Roberge
Wiley, 2015
Book
Reboot Your Business. Reboot Your Life. Your Future Depends on It.
Mitch Joel
Business Plus, 2013
Book
Five Proven Strategies from the World’s Sales Leaders
McKinsey & Company Inc. et al.
Wiley, 2016
Olaf Rehse et al.
Boston Consulting Group, 2016
Dag Fredrik Bjørnland et al.
Boston Consulting Group, 2016
