Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
In: Marketing

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Summaries

How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

R 8

Olaf Rehse et al.

Boston Consulting Group, 2016

8

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8

Adele Sweetwood

Change This, 2016

7

Samuel Scott

TechCrunch, 2016

8
Successful Strategies for the Age of the Customer

Regis McKenna

Perseus Books, 2006

7
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price and David Jaffe

Jossey-Bass, 2008

7
Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.

Ben Elgin et al.

Bloomberg Business, 2015

8
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7