Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
In: Marketing

Summaries

How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

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The Science Behind Creating Great Experiences and Lasting Impressions

Noah Fleming

Career Press, 2016

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Reboot Your Business. Reboot Your Life. Your Future Depends on It.

Mitch Joel

Business Plus, 2013

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Olaf Rehse et al.

Boston Consulting Group, 2016

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Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

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 Analytical Marketing Will Deliver for Your Customers

Adele Sweetwood

Change This, 2016

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10 Principles of Customer Strategy

Thomas Ripsam and Louis Bouquet

Strategy+business, 2016

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How Google Analytics Ruined Marketing

Samuel Scott

TechCrunch, 2016

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Book
How to Talk About What You Do so People Want to Buy It

Robyn Haydon

Durban Professionals Press, 2016

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