In: Marketing, Marketing

Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

Summaries

9 Video

The Customer Playbook
Peter Fader and Sarah Toms
Talks at Google, 2019
7 Book

Relationship Marketing
Successful Strategies for the Age of the Customer
Regis McKenna
Perseus Books, 2006
8 Article

Taming the CRM Beast to Boost Sales
Roger Premo et al.
Boston Consulting Group, 2019
8 Article

Europe's New Privacy Law Will Change the Web, and More
Nitasha Tiku
Wired, 2018
7 Book

The Best Service is No Service
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price and David Jaffe
Jossey-Bass, 2008
8 Report

Tapping into the Transformative Power of Service 4.0
Olaf Rehse et al.
Boston Consulting Group, 2016
7 Book

Digital Marketing Analytics
Making Sense of Consumer Data in a Digital World
Chuck Hemann and Ken Burbary
QUE Publishing, 2013
8 Report

Digital Technologies Raise the Stakes in Customer Service
Dag Fredrik Bjørnland et al.
Boston Consulting Group, 2016
8 Article

How Google Analytics Ruined Marketing
Samuel Scott
TechCrunch, 2016
7 Article

Analytical Marketing Will Deliver for Your Customers
Adele Sweetwood
Change This, 2016