Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
In: Marketing

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The Analytical Marketer
Book
How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

R 8
Europe's New Privacy Law Will Change the Web, and More
Article

Nitasha Tiku

Wired, 2018

8
The Customer Loyalty Loop
Book
The Science Behind Creating Great Experiences and Lasting Impressions

Noah Fleming

Career Press, 2016

8
Ctrl Alt Delete
Book
Reboot Your Business. Reboot Your Life. Your Future Depends on It.

Mitch Joel

Business Plus, 2013

7
Tapping into the Transformative Power of Service 4.0
Report

Olaf Rehse et al.

Boston Consulting Group, 2016

8
Digital Technologies Raise the Stakes in Customer Service
Report

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8
Analytical Marketing Will Deliver for Your Customers
Article

Adele Sweetwood

Change This, 2016

7
10 Principles of Customer Strategy
Article

Thomas Ripsam and Louis Bouquet

Strategy+business, 2016

7
How Google Analytics Ruined Marketing
Article

Samuel Scott

TechCrunch, 2016

8
Value
Book
How to Talk About What You Do so People Want to Buy It

Robyn Haydon

Durban Professionals Press, 2016

7