Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
In: Marketing

Summaries

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Jeb Blount

Wiley, 2015

8
How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

R 8
How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

Joseph Turow

Yale UP, 2017

9
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

Mark Roberge

Wiley, 2015

8
Reboot Your Business. Reboot Your Life. Your Future Depends on It.

Mitch Joel

Business Plus, 2013

7
Five Proven Strategies from the World’s Sales Leaders

McKinsey & Company Inc. et al.

Wiley, 2016

9

Olaf Rehse et al.

Boston Consulting Group, 2016

8
The Theory and Practice of Search Marketing

Lee Wilson

Kogan Page, 2016

7

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8