Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
In: Marketing

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The Analytical Marketer
Book
How to Transform Your Marketing Organization

Adele Sweetwood

Harvard Business Review Press, 2016

R 8
Europe's New Privacy Law Will Change the Web, and More
Article

Nitasha Tiku

Wired, 2018

8
Tapping into the Transformative Power of Service 4.0
Report

Olaf Rehse et al.

Boston Consulting Group, 2016

8
Digital Technologies Raise the Stakes in Customer Service
Report

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8
Analytical Marketing Will Deliver for Your Customers
Article

Adele Sweetwood

Change This, 2016

7
How Google Analytics Ruined Marketing
Article

Samuel Scott

TechCrunch, 2016

8
Relationship Marketing
Book
Successful Strategies for the Age of the Customer

Regis McKenna

Perseus Books, 2006

7
The Best Service is No Service
Book
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price and David Jaffe

Jossey-Bass, 2008

7
How Much of Your Audience Is Fake?
Article
Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.

Ben Elgin et al.

Bloomberg Business, 2015

8
Digital Marketing Analytics
Book
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7