In: Marketing, Marketing

Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

Summaries

9 Video
Peter Fader and Sarah Toms
Talks at Google, 2019
7 Book

Relationship Marketing

Successful Strategies for the Age of the Customer
Regis McKenna
Perseus Books, 2006
8 Article
Roger Premo et al.
Boston Consulting Group, 2019
8 Article
Nitasha Tiku
Wired, 2018
7 Book

The Best Service is No Service

How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
Bill Price and David Jaffe
Jossey-Bass, 2008
8 Report
Olaf Rehse et al.
Boston Consulting Group, 2016
7 Book

Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World
Chuck Hemann and Ken Burbary
QUE Publishing, 2013
8 Report
Dag Fredrik Bjørnland et al.
Boston Consulting Group, 2016
8 Article
Samuel Scott
TechCrunch, 2016
7 Article
Adele Sweetwood
Change This, 2016