Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.
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Taming the CRM Beast to Boost Sales
Article

Roger Premo et al.

Boston Consulting Group, 2019

8
Relationship Marketing
Book
Successful Strategies for the Age of the Customer

Regis McKenna

Perseus Books, 2006

7
Europe's New Privacy Law Will Change the Web, and More
Article

Nitasha Tiku

Wired, 2018

8
Tapping into the Transformative Power of Service 4.0
Report

Olaf Rehse et al.

Boston Consulting Group, 2016

8
The Best Service is No Service
Book
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price and David Jaffe

Jossey-Bass, 2008

7
Digital Technologies Raise the Stakes in Customer Service
Report

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8
How Google Analytics Ruined Marketing
Article

Samuel Scott

TechCrunch, 2016

8
Analytical Marketing Will Deliver for Your Customers
Article

Adele Sweetwood

Change This, 2016

7
Digital Marketing Analytics
Book
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7
How Much of Your Audience Is Fake?
Article
Marketers Thought the Web Would Allow Perfectly Targeted Ads. Hasn't Worked Out that Way.

Ben Elgin et al.

Bloomberg Business, 2015

8