Customer Relationship Management

Is good marketing intuitive? Not at all, say the developers of ingenious CRM technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.


Summaries

Peter Fader and Sarah Toms

Talks at Google, 2019

9

Roger Premo et al.

Boston Consulting Group, 2019

8
Successful Strategies for the Age of the Customer

Regis McKenna

Perseus Books, 2006

7
How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price and David Jaffe

Jossey-Bass, 2008

7

Olaf Rehse et al.

Boston Consulting Group, 2016

8

Dag Fredrik Bjørnland et al.

Boston Consulting Group, 2016

8

Samuel Scott

TechCrunch, 2016

8

Adele Sweetwood

Change This, 2016

7
Making Sense of Consumer Data in a Digital World

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

7