Soft Selling

The best sales come from the best relationships. Build sincere connections that lead to profit.

Insight Selling
Book
 

Michael Harris

Sales & Marketing Press, 2014

(8)

Tell stories that lead buyers to the value you offer, so they discover it for themselves.
The Thank You Economy
Book
 

Gary Vaynerchuk

HarperBusiness, 2011

(9)

If your firm isn’t already using social media, it clearly doesn’t care about its customers. Here’s how to change that perception.
Lead with Your Customer
Book
 

Mark David Jones and J. Jeff Kober

ASTD Publications, 2010

(6)

The yin and yang of company culture and service excellence makes a powerful combination.
Human Sigma
Book
 

John H. Fleming and Jim Asplund

Gallup Press, 2007

(7)

Build quality into your company’s employee-customer encounters to enhance the value of that pivotal relationship.