Soft Selling

The best sales come from the best relationships. Build sincere connections that lead to profit.

Insight Selling

Michael Harris

Sales & Marketing Press, 2014


Tell stories that lead buyers to the value you offer, so they discover it for themselves.
The Thank You Economy

Gary Vaynerchuk

HarperBusiness, 2011


If your firm isn’t already using social media, it clearly doesn’t care about its customers. Here’s how to change that perception.
Lead with Your Customer

Mark David Jones and J. Jeff Kober

ASTD Publications, 2010


The yin and yang of company culture and service excellence makes a powerful combination.
Human Sigma

John H. Fleming and Jim Asplund

Gallup Press, 2007


Build quality into your company’s employee-customer encounters to enhance the value of that pivotal relationship.