Kaplan Publishing Summaries and Reviews

See all summaries and reviews from Kaplan Publishing at a glance.

6 Book

Ageless Marketing
Strategies for Reaching the Hearts and Minds of the New Consumer Majority
David B. Wolfe and Robert E. Snyder
Kaplan Publishing, 2003
8 Book

Beyond the Brand
Why Engaging the Right Customers is Essential to Winning in Business
John Winsor
Kaplan Publishing, 2004
8 Book

Blogging for Business
Everything You Need to Know and Why You Should Care
Shel Holtz and Ted Demopoulos
Kaplan Publishing, 2006
7 Book

Build It Big
101 Insider Secrets from Top Direct Selling Experts
Direct Selling Womens Alliance
Kaplan Publishing, 2005
7 Book

Building Effective Teams
Leading from the Center
The Staff of Duke Corporate Education
Kaplan Publishing, 2005
9 Book

Cause Marketing
Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programs and Events
Joe Marconi
Kaplan Publishing, 2002
7 Book

Chain Reaction
How Today's Best Companies Manage Their Supply Chains for Superior Performance
Robert A. Malone
Kaplan Publishing, 2007
8 Book

Citizen Marketers
When People Are the Message
Ben McConnell and Jackie Huba
Kaplan Publishing, 2006
7 Book

Coaching and Feedback for Performance
Leading from the Center
Duke Corporate Education
Kaplan Publishing, 2005
7 Book

Communication Catalyst
The Fast (But Not Stupid) Track to Value for Customers, Investors, and Employees
Mickey Connolly and Richard Rianoshek
Kaplan Publishing, 2002
6 Book

Counter-Intuitive Selling
Mastering the Art of the Unexpected
Bill Byron Concevitch
Kaplan Publishing, 2007
9 Book

Cowboys and Dragons
Shattering Cultural Myths to Advance Chinese-American Business
Charles Lee
Kaplan Publishing, 2003