Livro
A Vantagem da Inovação
Como as grandes empresas perdem a vanguarda e como recuperá-la
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Após décadas de parceria com executivos de grandes corporações e líderes de empreendimentos, a consultora Merle Symes sabe o que é preciso para que as empresas permaneçam inovadoras. Para criar um ambiente que promova avanços constantes, os líderes seniores – e líderes em todos os níveis – devem moldar a mentalidade, a cultura, os processos e as habilidades de toda a organização. Neste guia útil, Symes se baseia em exemplos reais e experiências pessoais para fornecer insights valiosos sobre as barreiras que impedem as empresas de inovar e o que é necessário para reverter essa estagnação.
Resumo
Sobre o autor
Merle Symes é CEO do The Provenance Group e aconselha líderes empresariais sobre inovação estratégica e gestão de riscos.
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