Review of To Sell Is Human

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To Sell Is Human book summary
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Rating

9 Overall

9 Applicability

8 Innovation

9 Style

Recommendation

Daniel Pink is the best-selling author of Drive and A Whole New Mind. His books have been translated into 34 languages, and his groundbreaking thoughts and guidance are known worldwide. During a break after finishing a book, Pink carefully charted all his activities over a two-week period. He was surprised to discover that, by any objective measure, the way he spent his time proved he was a salesman. In those two weeks, he pitched a magazine article, sought a new seat on a plane and dealt with his colleagues, all in pursuit of “resources other than money.” Struck by this revelation, Pink offers an overview of today’s world in which you and everyone else sell constantly. You also engage in “nonsales selling” when you offer ideas or actions that don’t bring you immediate profit. Sometimes you sell yourself or your skills or your views. Pink sets out to construct “a broad rethinking of sales as we know it.” He examines what sales mean now and in the future. He also provides a new paradigm: As an alternative to the classic ABC sales mantra “Always Be Closing,” Pink suggests “Attunement, Buoyancy and Clarity.”

About the Author

Daniel H. Pink’s books have been translated into 34 languages and sold more than one million copies in the US. His best-selling titles include Drive and A Whole New Mind.

 

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