Summary of Disruptive Marketing

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9 Overall

9 Applicability

9 Innovation

8 Style


Social data expert Geoffrey Colon maintains that traditional marketing is dead, so he outlines a different path: “disruptive marketing.” Colon explains what disruptive marketing is, how it works, and how companies can use it to promote their products and services. He does an admirable job of explaining disruptive marketing, even though this innovative tactic “changes by the millisecond.” Colon pays particular attention to how you can use disruptive marketing’s advanced analytical and creative tools to support your marketing efforts. getAbstract recommends his insightful tactics to businesspeople who suspect that their current marketing efforts are missing the mark.

In this summary, you will learn

  • How “disruptive marketing” works,
  • What goals it pursues,
  • What traits distinguish disruptive marketers,
  • How to reach consumers by being “social by design” and
  • What new trends to expect in disruptive marketing.

About the Author

Social data expert Geoffrey Colon is a Microsoft communications designer. Using social data and digital tools, he focuses on growth marketing for Microsoft search advertising products.



“Disruptive Marketing”
The business world’s current transformation echoes the disruptive renewal of the early 19th-century Industrial Revolution. Technological advances, Internet development, and the rise of social and digital media are all contributing to the radical pace of change. ...

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    kimberly rowland 6 months ago
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    John Delshadi 2 years ago
    Makes some great points, thought I think disruptive might be a misnomer, it sounds to me like 'engaged marketing.'
    • Avatar
      Chris Davidson 2 years ago
      Fair comment - I agree.