Summary of Uncommon Sense, Common Nonsense

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Uncommon Sense, Common Nonsense book summary


8 Overall

9 Applicability

7 Innovation

8 Style


Traditional management principles are no longer effective in today’s business climate, which demands creativity and entrepreneurship. Jules Goddard of the London Business School and Tony Eccles of the Case Business School explain how your organization can make the changes necessary to remain competitive. In this intelligent, penetrating study of corporate behavior and performance, the British authors identify pivotal problems plaguing businesses today and offer practical solutions for facilitating responsive organizational change and development. They argue that traditional management principles stifle innovation and free thinking, and that corporate leaders must empower their employees and encourage risk-taking. getAbstract recommends their forward-looking ideas to leaders facing the need for change.

In this summary, you will learn

  • Why outdated traditional business principles are ineffective,
  • Why the best strategies are often spontaneous or emerge as the result of trial and error, and
  • How to engage your workforce in a democratic decision-making process.

About the Authors

Jules Goddard is a fellow of the London Business School’s Center for Management Development and an Academic Committee member at INSEAD’s Center for Executive Development. Tony Eccles is visiting professor of strategic management at Cass Business School, City University.



Winning Formula
No one can give you a uniform template for business success. The winning formula that makes one organization triumph offers no guarantee of victory for another. No universal theories govern competitive activities like business, athletics or chess. Instead, winning requires...

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    Viliami Tuungaa 2 years ago
    Irecommend this to business leaders.
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    Greg Groenmeyer 2 years ago
    Brilliant. I recommend this to business leaders.
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    Oren Adony 2 years ago
    I recommend this summary to anyone and everyone that is a part of the business world, especially to executives that may not have time to read the whole book.

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