Summary of Learning Larry Page's Alphabet

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9 Overall

9 Importance

9 Innovation

8 Style


When Larry Page chose to transform Google into Alphabet in 2015, he created a unique structure to serve his dreams of superior and more “focused” innovation. Fast Company staff offer expert analysis of six core aspects of Alphabet’s larger vision, each exemplified by the models and practices of one of six other leading organizations, including Nike, Apple and GE. In this way, Fast Company helps make Alphabet less of an enigma. getAbstract recommends this analysis to tech trend-watchers and those interested in innovative corporate restructuring models.

In this summary, you will learn

  • Why Google co-founder Larry Page created Alphabet and
  • Why the Alphabet organization  is revolutionary.

About the Author

Fast Company is a progressive business media brand, whose publications offer a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership and design.



Years before Google co-founder Larry Page chose to transform Google into Alphabet, an organization now  comprising eleven distinct entities, he mused on the idea that more innovation might occur if Google could enable greater autonomy for its various projects. With Alphabet, Page has created a unique corporate structure that puts this notion to the test. But why Page supports this new organizational model and how the various parts of Alphabet work together is less evident. Still, it’s possible to gain a better understanding of Alphabet as a whole if you see some of its individual components in relation to the corporate models of six other important organizations, including Nike, Apple and GE.

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