McKinsey’s comprehensive and authoritative guide to digital and AI transformation serves as both playbook and reference. Authors Eric Lamarre, Kate Smaje and Rodney Zemmel draw from five years of McKinsey consultants’ work around the world, advising a bold, integrated approach that emphasizes the organization’s capabilities and people. Written for executives, its recommendations apply to organizations of all sizes – including large multinationals – and reflect current research and emerging best practices. Any executive preparing to lead transformation will find McKinsey’s blueprint essential.
About the Authors
Eric Lamarre is a senior partner at McKinsey & Company and the North American leader of its Digital & Analytics practice. Kate Smaje and Rodney Zemmel lead McKinsey Digital.
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3 months agoExtremely watered down content. Deserve 1 of 10 maximum <br><br>"Airplanes should fly, we should build roads, develop city infrastructure, and increase pensions."
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