Summary of How to Sell Anything to Anybody

First Edition: 1977 more...

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How to Sell Anything to Anybody book summary
Master these basic sales techniques to improve your results. Take it from Joe Girard, "the world`s greatest salesman."


8 Overall

9 Applicability

6 Innovation

7 Style


How does a shoeshine boy, a high school dropout from Detroit, become the "World’s Greatest Salesman" (according to the Guinness Book of World Records) and hold that title for 12 consecutive years? Joe Girard, the author of this lively autobiography plus sales manual, did it by learning the basic tenets of car sales and then - through instinct, hard work and trial-and-error - improving each tactic. He devoted himself to bringing prospects in the door and converting them into life-long customers. Girard shares his selling techniques in a short, easy-to-understand, step-by-step book that has helped thousands of people increase their sales since it was first published in 1977. You’ll learn how to make cold calls, build customer profiles and client lists, bring in prospects and close the deal. The vernacular is somewhat dated, but the sales techniques are timeless. believes this classic has a place as a well-thumbed resource in any salesperson’s library.

In this summary, you will learn

  • How author Joe Girard went from being a self-admitted failure to being the "world’s greatest salesman;"
  • How to use the tested sales techniques he developed in the competitive world of car sales
  • How to work harder and sell smarter than your competition


"The World’s Greatest Salesman"
I made it into the Guinness Book of World Records in 1973 by selling 1,425 cars. And, I held that record for 12 consecutive years. How did I do it? I did it by believing that both the buyer and the seller should walk away from a sales close feeling good ...
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About the Authors

Joe Girard wrote How to Sell Yourself, How to Close Every Sale and Mastering Your Way to the Top. He is the only salesperson inducted into the Automotive Hall of Fame and a frequent motivational and sales speaker.

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