Summary of The Innovative Sale
Copyright © 2014 AMACOM, a division of American Management Association
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Drawing on his background in art and design, sales consultant Mark Donnolo explains what creativity involves and how to master it. He lays out a comprehensive, detailed “Innovative Sale” program that salespeople can implement to develop unique, appropriate sales solutions for their customers. The Donnolo system – with its interlocking principles and imperatives – has some degree of complexity, but he offers comprehensive, carefully conceived and detailed instructions. Donnolo’s manual also includes the Innovative Sale assessment tool to help you become more creative in the pursuit of creative solutions. getAbstract recommends Donnolo’s informed, original treatment to sales professionals and managers.
In this summary, you will learn
- How the “Innovative Sale” approach helps salespeople devise creative solutions for customers,
- How to apply six principles from the art world to become a better salesperson and
- How to design an effective sales value proposition.
About the Author
Mark Donnolo is a managing partner with SalesGlobe, a sales consulting firm.
Comment on this summary
3 years agoRead the book, it really helps in developing creative sales strategies for various clients.
3 years agoGreat sales book! “The Innovative Sale is not a one-time event but a way of working, a set of practices and habits that helps sales executives and sales teams think differently, challenge assumptions and develop better answers.”
3 years agoyes
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