Summary of The Innovative Sale

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The Innovative Sale book summary


8 Overall

8 Applicability

8 Innovation

7 Style


Drawing on his background in art and design, sales consultant Mark Donnolo explains what creativity involves and how to master it. He lays out a comprehensive, detailed “Innovative Sale” program that salespeople can implement to develop unique, appropriate sales solutions for their customers. The Donnolo system – with its interlocking principles and imperatives – has some degree of complexity, but he offers comprehensive, carefully conceived and detailed instructions. Donnolo’s manual also includes the Innovative Sale assessment tool to help you become more creative in the pursuit of creative solutions. getAbstract recommends Donnolo’s informed, original treatment to sales professionals and managers.

In this summary, you will learn

  • How the “Innovative Sale” approach helps salespeople devise creative solutions for customers,
  • How to apply six principles from the art world to become a better salesperson and
  • How to design an effective sales value proposition.

About the Author

Mark Donnolo is a managing partner with SalesGlobe, a sales consulting firm.



The “Sales Innovation Dilemma”
Creativity promotes sales success. Sales professionals who learn to harness creative, right-brained thinking can develop brilliant strategies, effective processes and outstanding solutions for their customers. This level of creativity transforms standard ...

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    Paul Baars 3 years ago
    Read the book, it really helps in developing creative sales strategies for various clients.
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    David Forry 4 years ago
    Great sales book! “The Innovative Sale is not a one-time event but a way of working, a set of practices and habits that helps sales executives and sales teams think differently, challenge assumptions and develop better answers.”
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    Julius Otoo 4 years ago

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