Summary of Likeable Business

Why Today’s Consumers Demand More and How Leaders Can Deliver

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Likeable Business book summary
Become a more likeable business owner with these 11 simple tips.


7 Overall

8 Applicability

5 Innovation

7 Style


Dave Kerpen, author of Likeable Social Media, lays out 11 steps to becoming a more likeable business leader. His advice is pure, welcome common sense, and the text is light-hearted, entertaining and easy to digest. Kerpen focuses on how to create a strong online presence for your business and explains how to improve your face-to-face interactions. getAbstract recommends this clear, insightful business manual to social media managers, marketing managers, CEOs, presidents, vice presidents and other executives who wish to be more likeable in person and to create a stronger online persona.

In this summary, you will learn

  • How to become a likeable leader in 11 steps,
  • How to create a likeable business, and
  • Why being likeable in person and online gives you a competitive edge.


Likeability is not a new idea in business, but it matters more now that constant contact is a reality. Similar to the most popular guest at a cocktail party, you should be a good listener, tell great stories and be responsive. To boost your company’s likeability, cultivate ...
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About the Author

David Kerpen, co-founder and CEO of Likeable, wrote Likeable Social Media.

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