Wilma W. Suen spent five years researching why half of all corporate alliances fail, and she shares her valuable insights in this book. While she hasn’t come up with a formula you can apply to determine whether to form or break an alliance, she does provide principles to keep in mind as you try to understand your alliance and its member companies. She provides real-world examples to illustrate her points. If you are considering an alliance, doing business with one or are already involved in one, getAbstract recommends this inside look.
In this summary, you will learn
- What assumptions people make when forming alliances;
- Why firms behave contrary to alliance agreements;
- How evaluating an alliance in terms of its constituent firms, and their power and interdependence, is more accurate than evaluating the alliance itself; and
- How and why Microsoft and other firms have used alliances.
About the Author
Wilma W. Suen consults with companies in the technology and airline industries. Her specialized work in corporate alliances began in 1998.
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