Summary of The 12-Hour MBA Program

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In The 12-Hour MBA Program, Milo Sobel presents an overview of the major topics graduate students learn in pursuit of a master’s degree in business administration. He offers chapters on marketing and product management, accounting and finance, human resources and operations management, statistics, economics, technology management, business policy and ethics, strategic planning, education and career planning. This good, solidly written introduction to the field will probably be of most interest to college students and other beginners, who will benefit from this broad overview of different spheres of knowledge. However, managers and executives will find this too basic, more like a field of iceberg tips. The text is clearly written and well-organized, though it is primarily a summary, with a few examples and only occasional charts and tables. getAbstract.com recognizes what this basic book is trying to accomplish, but warns that - having been written in 1993 - it’s somewhat dated and lacks current thinking in such areas as marketing, management, leadership and strategy.

About the Author

Milo Sobel, a New York City management educator and consultant, has offered his popular two and five-day "MBA in a Nutshell: 12-Hour MBA Program" since 1986. He is a faculty member of the New York Institute of Finance and former president of the New York chapter of the National Society for Performance and Instruction. He was Manager of Training for Citibank and earned his MBA from the City University of New York and his Ph.D. from Columbia University.

 

Summary

Learning the Essence of the MBA Requirements Quickly

The MBA in a Nutshell Program presents the essence of an MBA curriculum in two days. This program mirrors a full MBA course of study, including marketing and product management, accounting, finance, economics, statistics, human resources management, operations managements, technology management, business policy, ethics and strategic planning. It highlights the key concepts, techniques and terminology used by MBA’s.

The program is based on a few key principles. The first is that to operate a successful business, you must have a triple focus in which you are constantly alert to the customer, the product and the employee. To that end, strong companies integrate these qualities:

  • They are market driven, which means being dedicated to satisfying the customer.
  • They are financially oriented, which means focused on having a positive cash flow, solid financing and profitability.
  • They are human resources sensitive, which means they properly hire people and effectively motivate them.
  • They are technology friendly, which requires embracing the state of the art in information resources and technology...

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