Today’s organizations understand that survival hinges on driving innovation. In this engaging text, master innovators Jeff and Staney DeGraff extoll the importance of unleashing individuals’ creative capacities. Drawing on extensive research into creative thinking and real-world studies, the pair introduce six key creative-thinking skills – encompassed in the acronym CREATE – worth mastering: Clarify, Replicate, Elaborate, Associate, Translate and Evaluate. By nurturing the right mind-set and skills, anyone can learn to boost their creativity and their personal or their company’s innovation.
About the Authors
Jeff DeGraff is a professor of management and organizations at the Ross School of Business at the University of Michigan. Staney DeGraff is CEO of the Innovatrium.
Comment on this summary
In our Journal
5 months ago
Find What Makes You Human
A reflection on staying relevant in the age of ChatGPT. The rain came down hard as my friends and I left an evening gathering. My significantly younger friend Olivia, donning her rain gear, hopped on her bike and braved the downpour. “That used to be me,” I thought as I watched her pedal away. What […]
10 months ago
How to Cultivate Grit
You have the talent and the skill, but do you have the drive to succeed? Psychologist Angela Duckworth is synonymous with the term “grit.” Grit, more so than any other character trait, she says, is what separates the successful from the also-rans. What is grit and how can you build more of it into your […]
2 years ago
Creativity Is a Journey, Not a Destination
A Reading List to Get the Creative Juices Flowing Creativity is the Holy Grail for businesses. Coming up with that fresh, new idea is make or break for any organization. Yet creativity is often surrounded with mystery – where does it come from? How can I be more creative? Is it possible to turn creativity […]
2 years ago
Reading Boosts Your Performance. Seriously.
The benefits of reading go beyond mere knowledge acquisition. Readers keep learning – about lots of things. And you never know when the new knowledge you acquire will come in handy. By reading a lot, you will be better equipped to tackle the many unforeseen challenges life throws at you and stay agile in your […]