The old rules that keep established businesses safe are changing. The barriers to entry to the market are falling away. This puts more and more choice – and power – in the hands of end users. How can business leaders navigate this unstable world? The only effective compass is a love of people. As business success becomes synonymous with the creation of value for customers, businesses have an opportunity to learn important lessons from the discipline of design thinking, which puts innovation in the service of people.
About the Author
Mauro Porcini is chief design officer at PepsiCo. He is the host of the podcast In Your Shoes – with Mauro Porcini and a presenter in the television series America by Design.
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1 year agoWhat an exceptional description of Unicorns! If these are the traits of a Unicorn, then I want to be one!