Summary of The Internet Trap

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McGill University associate professor of marketing Ashesh Mukherjee analyzes five significant online costs or problems that trouble Internet users. They are “too much temptation, too much information, too much customization, too many comparisons and too little privacy.” After presenting these issues, Mukherjee offers smart, practical solutions. getAbstract suggests stepping away from the screen and reading this book to anyone surfing the web. 

About the Author

Ashesh Mukherjee  is an associate professor of marketing in the Desautels Faculty of Management at McGill University. 



Everybody Is Online  

The Internet has become central to modern life. People use it to stay in touch with their colleagues, friends and family members. They shop. They research, plan and make investments. They join online communities. The Internet makes an astounding array of choices available: YouTube video clips, Netflix movies, Zappos shoes – and Amazon for nearly everything else.  

The web has altered daily life radically. It provides up-to-date information to enable people to make educated and informed decisions, including choosing among the products and services available online. For example, travelers can use websites like TripAdvisor to research vacation destinations. Then they can turn to sites such as Travelocity or Expedia to find the best deals on tickets. Because the Internet is always open, people can search for information, shop or find entertainment...

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