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Using Stories to Engage Audiences
Dana Norris, the founder of Story Club, a nonfiction storytelling show, offers a brief, fast-moving guide to storytelling for public speaking.
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In our Journal
2 years ago
Tell Them a Story They Can’t Resist
Talk to your customers, your employees and yourself in the brain’s native language. Everybody loves a good story. There’s a sound reason for that. The human brain is literally hardwired for story. Story, as Will Storr points out in The Science of Storytelling, is the “lingua franca” of the brain. The brain naturally pieces together […]