This refreshing, original treatise takes on a rarely served but important topic. British author and executive Laurie Young points out that few people write about or study “thought leadership” for its true worth. Yet, collectively, corporate thought-leadership budgets are enormous, rivaling those for advertising. getAbstract recommends Young’s insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it.
In this summary, you will learn
- What “thought leadership” is and is not;
- Why it matters and how it affects business, consumers and society; and
- How to create and disseminate thought leadership.
About the Author
Laurie Young served in senior roles at PricewaterhouseCoopers, British Telecom and Unisys.